Job info
Job description
Branding
Digital Marketing
Brand Management
E-commerce Strategy
Sales
Email Marketing
Market Research
Facebook Ads
Google Ads
Social Media
Public Relations/Advertising
Trade Marketing
Google Analytics
Digital Strategy
Crisis Management
Telesales
Content Marketing
TikTok Ads
Community Management
Marketing Operations
Marketing
Live Streaming
Facebook Content
B2B Sales
Sales Administration
Integrated Marketing Communications (IMC)
SEO
Advertising
Business Development
Salesforce
Website Content
Campaign
Public Relations
Negotiation
Content Creator
Research
Critical Thinking
Event
KOL Management
KOC Management
Affiliate Management
On-page SEO
Technical SEO
Social Entity
Performance
High Performance
Google Search Console
Google Keyword Planner
SEO Power Suite
Online Marketing
Off-Page SEO
SEMrush
Screaming Frog
Content Manager
Content
User Acquisition (UA)
Partnership
Partnership Marketing
Performance Analyst
Performance Marketing
Backlink
Product Marketing
Performance Ads
E-commerce
Ads Optimization
Ahrefs
Lead Generation
Influencer Marketing
Strategic keyword research
SEO audit
On-page & off-page SEO
Web content writing
Optimize e-commerce
Infina Marketing
Brand Marketing
Marketing Strategy
Marketing Consulting
Social Media Marketing
Strategic Communications
Sales and Marketing
Pricing Strategies
Coin
Strategies
Optimization
Marketing Optimization
Market Analysis
marketing strategies
Agency Management
Content planning
Content creativity
SEO Tools
Keyword Research
Growth Marketing
Business Growth
Assistant Manager
Casino Marketing
Event Marketing
Adobe Creative Suite
Entertainment
Job overview and responsibilities
DigiSource's customer is 1Laser, a manufacturing company specializing in providing laser engraving machines in the US and Canadian markets, headquartered in the United States, looking to recruit for the position: The SEM Specialist
The SEM Specialist will be responsible for developing, implementing, and optimizing search engine marketing campaigns across various platforms. This role requires a data-driven individual with expertise in paid search strategies, keyword research, and campaign management. The ideal candidate will have a proven track record of driving online traffic and conversions through effective SEM tactics.
a/ Campaign Development and Management:
- Plan, execute, and oversee SEM campaigns across major search engines (Google Ads, Bing Ads, etc.) to drive targeted traffic and achieve key marketing objectives.
- Develop and manage Criteo retargeting campaigns to boost conversions and maximize ROAS.
- Design and write compelling ad copy that aligns with campaign objectives and resonates with target audiences.
b/ Data-Driven Optimization:
- Implement website triggers (event tracking, conversion tracking) to gather in-depth customer behavior insights.
- Utilize tools like Hotjar, Google Tag Manager to collect and analyze data on customer habits (heatmaps, session recordings, funnels).
- Conduct thorough keyword research, identifying high-value terms for optimal ad campaign visibility and ROI.
- Monitor, analyze, and report on critical SEM performance metrics (CTR, conversion rates, CPC), using these insights to continually improve campaign effectiveness.
- Employ A/B testing, bid adjustments, and audience targeting to fine-tune campaigns for peak performance.
c/ Strategic Planning and Reporting:
- Manage SEM budgets effectively, ensuring optimal resource allocation and adherence to budget constraints.
- Prepare and present regular, insightful reports on SEM campaign performance, highlighting key takeaways and recommendations to stakeholders and management.
- Conduct competitor analysis to stay ahead of industry trends and identify potential opportunities.
d/ Collaboration:
- Work closely with the marketing team to align SEM strategies with overarching marketing objectives and ensure cohesive campaigns.
The SEM Specialist will be responsible for developing, implementing, and optimizing search engine marketing campaigns across various platforms. This role requires a data-driven individual with expertise in paid search strategies, keyword research, and campaign management. The ideal candidate will have a proven track record of driving online traffic and conversions through effective SEM tactics.
a/ Campaign Development and Management:
- Plan, execute, and oversee SEM campaigns across major search engines (Google Ads, Bing Ads, etc.) to drive targeted traffic and achieve key marketing objectives.
- Develop and manage Criteo retargeting campaigns to boost conversions and maximize ROAS.
- Design and write compelling ad copy that aligns with campaign objectives and resonates with target audiences.
b/ Data-Driven Optimization:
- Implement website triggers (event tracking, conversion tracking) to gather in-depth customer behavior insights.
- Utilize tools like Hotjar, Google Tag Manager to collect and analyze data on customer habits (heatmaps, session recordings, funnels).
- Conduct thorough keyword research, identifying high-value terms for optimal ad campaign visibility and ROI.
- Monitor, analyze, and report on critical SEM performance metrics (CTR, conversion rates, CPC), using these insights to continually improve campaign effectiveness.
- Employ A/B testing, bid adjustments, and audience targeting to fine-tune campaigns for peak performance.
c/ Strategic Planning and Reporting:
- Manage SEM budgets effectively, ensuring optimal resource allocation and adherence to budget constraints.
- Prepare and present regular, insightful reports on SEM campaign performance, highlighting key takeaways and recommendations to stakeholders and management.
- Conduct competitor analysis to stay ahead of industry trends and identify potential opportunities.
d/ Collaboration:
- Work closely with the marketing team to align SEM strategies with overarching marketing objectives and ensure cohesive campaigns.
Job requirement
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in search engine marketing, with a strong understanding of SEM best practices and strategies.
- Proficiency in SEM platforms, including Criteo, Google Ads, Bing Ads, and Google Analytics.
- Experience with paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others to drive brand awareness, engagement, and conversions is a huge plus.
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong writing skills with the ability to create compelling ad copy.
- Experience with keyword research tools (e.g., SEMrush, Ahrefs, Similarweb, Google Keywords) and bid management tools.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Knowledge of the laser engraving industry or related technical fields is a plus.
- Proficient in English; Chinese speaking is a plus.
- 3+ years of experience in search engine marketing, with a strong understanding of SEM best practices and strategies.
- Proficiency in SEM platforms, including Criteo, Google Ads, Bing Ads, and Google Analytics.
- Experience with paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others to drive brand awareness, engagement, and conversions is a huge plus.
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong writing skills with the ability to create compelling ad copy.
- Experience with keyword research tools (e.g., SEMrush, Ahrefs, Similarweb, Google Keywords) and bid management tools.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Knowledge of the laser engraving industry or related technical fields is a plus.
- Proficient in English; Chinese speaking is a plus.
About company
What we offer:
Working location: Remotely
- Social, health, and unemployment insurance
- Annual leave (usually 12 days/year)
- Public holidays (around 11 days/year)
- Bonuses based on performance
- Training programs
- Clear career development roadmap
Working location: Remotely
Company info
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