Develop Inbound Marketing strategies to attract, convert, and retain potential customers

1. Website & SEO (40%)

• Develop and implement comprehensive SEO strategies for company website
• Execute On-page SEO: content optimization, meta tags, URL structure, internal linking
• Build Off-page SEO strategies: link building, guest posting, local SEO
• Analyze and optimize website performance using Google Analytics, Search Console
• Ensure website is user-friendly and mobile-responsive
• Regularly update website content and manage CMS
• Monitor and report keyword rankings and organic traffic

2. Email Marketing (30%)

• Build and manage comprehensive email marketing strategies
• Design email campaigns for candidates and corporate clients
• Develop email sequences for lead nurturing and onboarding
• Manage and segment email databases
• Create engaging email content with high open and click rates
• Conduct A/B testing to optimize campaign performance
• Track and analyze metrics: open rate, CTR, conversion rate

3. Zalo Official Account (30%)

• Manage and develop company's Zalo OA
• Build content and engagement strategies on Zalo
• Set up chatbots and automated responses
• Create effective broadcast message campaigns
• Develop mini apps and integrate new features
• Manage follower database and audience segmentation
• Monitor and report Zalo OA performance

Conditions of application: Please include a video in English introducing yourself and explaining why you want to work at DigiSource when you apply this job.

• Minimum 2,5 years of experience in Digital Marketing
• Hands-on experience in SEO and website management
• Proficiency in tools: Google Analytics, Search Console, SEMrush/Ahrefs
• Experience with email marketing platforms (Mailchimp, ActiveCampaign, etc.)
• Deep understanding of Zalo OA and Zalo ecosystem
• Strong content marketing writing skills
• Data analysis and reporting capabilities

Working hours:

• Monday- Friday 8h30AM - 17h30PM
• Saturday: 8h30 AM - 12h00 PM (WFH)

Working mode: Remote

Salary: 9-14M + Bonus

About DigiSource:

Starting as tech startup builders and developers, we always wonder how to build enthusiastic, responsible team members and above all, they are fit for unique company cultures. We come from many different positions, not only from recruitment but also from experienced IT Engineers, Business Development Managers, Digital Marketing Experts, Product Owners,...DigiSource's strength is a deep understanding of real needs and pain-points of employers.We provide helpful advice and consultants boosting recruitment strategy in different business stages.DigiSource's well-known recruiting fields:

• Information technology
• Digital marketing

DigiSource's current customers mainly are Vietnamese entrepreneurs, businesses are located in Hanoi & Ho Chi Minh City. Ho Chi Minh City, With many different fields: Game, FMCG, Advertising Agency, Adtech, Protech, Outsourcing,.....In addition to the internal recruitment team, DigiSource has a network of recruiting collaborators and job seekers communities with 50,000 members who are active on social channels and OTT.