Product Marketing Specialist - HCM [DigiSource]

Our Services - DigiSource & Talent Hunter is looking for a Product Marketing Specialist with responsibilities:

Market Research & Positioning: Conduct market research to identify trends and competitive positioning, specifically within the HR and recruitment sectors.

Campaign Development: Design and implement targeted marketing campaigns to increase platform engagement and attract both clients and candidates.

Content Creation: Develop content strategies with Marketing team for both platform, including digital and social media, to drive engagement.

Stakeholder Collaboration: Work closely with the HR, recruitment, and sales teams to align product marketing initiatives with recruitment goals.

Product Development Feedback: Gather feedback from users to support product development, enhance platform features, and ensure market-fit.

Use Cases and Personas Creation: Develop use cases and customer personas to optimize engagement strategies and address customer needs.

Report Generation: Collect and analyze data to produce regular reports that assess the effectiveness of marketing campaigns and provide improvement recommendations.

• Education & Experience: Bachelor's degree in Business Analysis (or related field) or demonstrated from 1,5 years experience in a Business Analysis or Product Marketing role.
• Industry Experience: Experience in IT, HR, Marketing, recruitment, or talent acquisition.
• Marketing Skills: Understanding of digital marketing and product marketing fundamentals, especially within online platforms.
• Analytical Skills: Strong analytical mindset with the ability to interpret data, gather insights, and adjust strategies accordingly.
• Communication Skills: Excellent communication and presentation skills.

Application Requirement: Introduction Video by English