Trade Marketing Specialist

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501-1000 Team size

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https://thaibinhcorp.com.vn/

Hồ Chí Minh

Commerce / Trade (Thương Mại)

In office

Trade Marketing

Middle, Senior

600 - 800 USD

Quantity: 1 position

Trade Marketing

English

Modern Trade

General Trade

Monitor Channel Performance & Coverage:
Track sales performance, outlet coverage, and SKU rotation across distribution channels (GT, MT, Horeca, Online, etc.).
Consolidate and analyze weekly/monthly/quarterly data to detect anomalies and provide timely alerts.
Use advanced Excel, Power BI, or CRM dashboards to visualize and monitor operational performance.
Develop & Implement Trade Policies by Channel:
Propose and update pricing, discount, and trade support policies tailored to each region/channel.
Draft and communicate policies to relevant departments; monitor execution and ensure fairness and compliance.
Manage Channel Conflicts & Optimize Distribution:
Review sales data regularly to identify and address territorial or channel conflicts.
Recommend channel/SKU zoning mechanisms to avoid overlap and optimize partner interests.
Support Trade Marketing Program Implementation:
Coordinate with marketing teams to design and execute promotional and merchandising programs specific to each channel.
Monitor program progress, collect field data, evaluate effectiveness, and suggest improvements.
Other tasks as assigned by the Market Development Director

Bachelor’s degree in Business Administration or International Business.
Proficiency in English or Spanish (4 skills) – IELTS 6.0+ or equivalent required.
Minimum 1 year of experience in channel management or distribution development.
Experience in operating, managing, and building distribution partner networks.
Strong data analysis, synthesis, and reporting skills.
Solid understanding of business models and channel systems.
Knowledgeable in product strategy and pricing policies.
Excellent communication, presentation, and negotiation skills.

Bonuses on public holidays such as April 30th & May 1st, September 2nd, New Year's Day, etc.
Gifts on special occasions such as birthdays, March 8th, October 20th, June 1st, etc.
Domestic and international travel, annual teambuilding activities, internal training programs, etc.
PVI health insurance, annual health check-ups.
Lunch provided at the office.